Insights

Commentary, analysis and practical thinking on AI adoption for business leaders.

When the well runs dry.

AI Policy | September 2026 | 6 min read

Whether AI uses too much water may turn out to be the wrong question. The real question is whether we're putting some of the world's thirstiest digital infrastructure in the places least able to afford it.

Hoping Is Not A Policy

AI Policy | September 2026 | 5 min read

Throughout history, progress has arrived before society has worked out the rules governing it. AI is no exception.

How Secure is AI?

Security | May 2026 | 5 min read

At some point, someone in your business has typed something sensitive into an AI tool. A client name. A contract detail. A salary figure. A strategic plan that took six months to develop.

AI: Signal Versus Noise

Strategy | May 2026 | 4 min read

There has never been a better time to feel completely overwhelmed by something that is supposed to make your life easier.

How to Spot the Wrong AI Partner

Advisory | April 2026 | 4 min read

The single most expensive mistake businesses are making right now is not ignoring AI. It is buying the wrong thing from the wrong people at the wrong moment.

The AI Use Gap Inside Your Business

Strategy | April 2026 | 5 min read

The most dangerous moment in any technology shift isn’t when people resist it. It’s when they quietly adopt it without anyone noticing.

The Truth About AI Costs

Strategy | April 2026 | 7 min read

The pricing structures that govern how AI tools are sold, used, and charged for are among the most opaque in modern technology.