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StrategyMarch 20256 min read
The Question Every Board Should Be Asking About AI
Most organisations are asking how to use AI. The more important question is whether they are ready to use it well. There is a significant difference, and the gap between the two is where most AI initiatives fail.
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GovernanceMarch 20255 min read
Why AI Policy Is Not an IT Problem
The organisations that get AI governance right are the ones that treat it as a leadership question, not a technical one. Here is what that looks like in practice.
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Media and PublishingFebruary 20258 min read
What the Media Industry Gets Wrong About AI
The conversation in media about AI is dominated by two positions: uncritical enthusiasm and existential panic. Neither is useful. Here is a more grounded way to think about it.
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AdvisoryFebruary 20254 min read
The Difference Between an AI Strategy and an AI Wish List
A real AI strategy is specific, sequenced and honest about trade-offs. Most of what gets called an AI strategy is neither of those things.
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