Frequently Asked Questions

About the Business and Our Process

What size of business do you work with?

Centai Strategy works with ambitious, growth-oriented businesses that understand AI is changing everything and are ready to act. Size is rarely the most important factor. What matters is the scale of the opportunity.

What sectors do you cover?

Our background is rooted in media, content, marketing, PR and communications, and we bring deep industry knowledge to clients in those sectors. But we work across a much wider range. Food and beverage, retail, professional services, law, accountancy, recruitment and the public sector among others.

What does the readiness audit involve?

It begins with a discovery call to understand where you are, what you need and the scale of the challenge. From there we conduct a structured on-site or virtual assessment, working through the business systematically.

What training do you offer?

We offer a range of programmes built around where your people actually are, not a one-size-fits-all curriculum.

How does implementation work?

Despite what AI influencers on social media would have you believe, there is no universal solution that works for every business.

How long does a typical project take?

There are no typical projects. What there is, is a methodology that works at your pace and around your capacity for change.

Do you offer ongoing support after implementation?

This is where we believe the real value lies. Centai Strategy is not another IT department or a project team that disappears once the work is done.

What makes your approach different?

Most AI consultants come from a technology background. Centai Strategy comes from the real world.

General AI Questions

Why do we need external AI resource?

When the pace of change outstrips your internal capacity to evaluate it.

How do we measure AI ROI?

The same way you measure any business investment: revenue impact, cost reduction and productivity gain.

Which AI model is right for us?

It depends entirely on the use case. Different models have different strengths across reasoning, speed, cost, security and compliance.

What does responsible AI mean commercially?

It means deploying AI in ways that are transparent, auditable and aligned with your regulatory obligations and your values as a business.

How do we prepare for AI regulation?

The regulatory landscape is moving fast and the organisations caught off guard will be those that treated compliance as someone else's problem.

How do we future-proof an AI strategy?

You don't build a strategy around specific tools, you build it around principles and outcomes.

What separates real AI adoption from hype?

Results. Real adoption changes how a business operates, reduces cost, increases output or opens new revenue streams.

Strategy and Implementation

How do we align AI strategy with business objectives?

AI strategy that is not anchored to commercial outcomes is just experimentation.

How do we prioritise which processes to automate first?

By identifying where the combination of time cost, error rate and strategic importance is highest.

How do we implement AI without disrupting operations?

Carefully and in stages.

How do we integrate AI with legacy systems?

This is one of the most common and most underestimated challenges in AI implementation.

How do we build an AI governance framework?

A governance framework defines who is accountable for AI decisions, how performance is monitored, how risks are escalated and how the organisation stays compliant as regulation evolves.

How do we manage organisational change during implementation?

Resistance to AI adoption is almost always rooted in anxiety about job security, loss of autonomy or simple unfamiliarity.

How do we work alongside existing IT teams?

We position ourselves as a strategic layer above the technical delivery, not a replacement for your IT function.

Fees and Pricing

How are projects structured?

Some organisations come to us with a defined challenge that suits a focused project. Others recognise that the pace of AI development makes ongoing strategic partnership the more commercially sensible approach.

How is implementation costed?

Implementation is scoped and billed separately from advisory work.

What is included in a retained advisory arrangement?

A retained arrangement typically covers a set number of advisory days per month, responsive support via email and messaging between sessions, attendance at relevant leadership or board meetings, ongoing monitoring of your AI strategy and regular review of progress against agreed objectives.

Do you work with businesses outside the UK?

Yes. While our primary focus is the UK market we work with businesses across Europe and internationally where the requirement fits our methodology.

How do we get started?

With a conversation. Book a free thirty minute discovery call through the Work With Us page.