Who we are.

Centai Strategy was founded by David Prever on a single argument: AI adoption is about more than just the technology.

The constraint is the ability to see bottlenecks across several parts of a business at once, and then say clearly what needs to happen and in what order. Prompting is expressing intent with clarity, nothing more than that. Engineers build from a brief. Someone still has to work out what is worth building, and that judgement sits with people who can see the whole business rather than one function of it.

As a communicator and journalist, David has spent more than 40 years in UK media, producing and presenting with the BBC and LBC.

In business he has been a director of a music management company in joint ventures with PWL Records, and founded one of the UK's earliest podcast production companies, delivering campaigns for HMRC, NatWest, Currys PC World and IKEA Business.

In 2006, before the iPhone existed, he created the first Downing Street podcasts for the Prime Minister's Office, at a time when almost no institution understood the format. Most recently, as Head of Podcasts at SASSY+ (part of the AFO Group), he worked with the National Crime Agency and produced The Bottleneck Podcast with Rory Sutherland and Elfried Samba.

Discovery and strategy are led by David, who has been working with these tools since 2023, building automation pipelines with Claude and Zapier for newsroom and podcast publishing. He completed the Imperial College Business School AI for Business Transformation programme, where his capstone on the strategic integration of AI was awarded a certificate of exemplary work. Implementation, build and team training draw on a network of associate AI specialists.

Centai works with UK SMEs and media organisations who suspect they should be doing something with AI and want a straight answer about what, in what order, and at what cost. Engagements scale up or down with the work, and a client who starts small does not have to find a new supplier when the project grows. The first step is a discovery call: a short conversation about what your business does, where the time and money goes, and whether AI has anything useful to offer. Sometimes the honest answer is not yet. You will be told that too.